Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Amazon.com. Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR







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Tuesday, May 13, 2014

Icebreaker Blast



What happens when a New Zealand brand comes to Chicago's Gold Coast?  We SHOP!  Thanks Icebreaker, we loved creating your opening party and publicizing your brand. (We even forgot how rotten winter was because we were layered up in fabulous Merino Wool apparel from Icebreaker!)

Check out just some of the publicity... CHICAGO  SOCIAL/the gorgeous Trench coat!



And FrontDesk feature!



and Splash/Chicago Sun-Times...


and Chicago Magazne....


Plus Chicago Tribune, NBC5, WCIU TV, Womensforum.com, purewow.com, tackedchicago, TCW magazine, Skyline, Sauganash Sounds and more!























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