Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Amazon.com. Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR







Where You Go to Become Known

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Tuesday, March 29, 2016

Former Inmates Become Literacy Tutors with Attorney and Author Rob Shindler's Help

Proud to watch women who have served time at Cook County learn how to become incredible reading tutors.  (They definitely made good use of their "time." ) Thank you Rob Shindler, an attorney who became involved in Literacy Chicago to help his son, who had reading issues as his child.  (He's now  in college). Rob not only found his passion,  but  now helps others find theirs!


The Joint Chiropractic

Watch your posture.  Save your back.  See a professional when you need one.  Adjustments can make all the difference in the world.  It was our pleasure at EMERGENT to help launch almost a dozen locations in the Chicagoland area.  Visit www.thejoint.com and get back to feeling great!

Example coverage (click below)
http://www.insideonline.com/uploads/1/8/1/9/18193947/12.30.15_booster_web.pdf


Yvette Klobuchar Book Launch "Brides Unveiled"

Yvette Klobuchar was an incredible bridal couture dress designer at Mira Couture.  When she sold the iconic shop last year, she launched her book "Brides Unveiled."  (Available on Amazon.com and more).

 The drama and details of life in the world of couture offered great fiction.  The launch party was held at the Intercontinental Hotel.  Chicago Tribune, Chicago Sun-Times, Modern Luxury magazine and popular columnists such as Michael Sneed (columnist) and Candid Candace (social) covered the news and well as Pioneer Press and local Barrington publications.


Tuesday, February 2, 2016

Rob Shindler of Literacy Chicago featured on NBC 5 "Making a Difference"- October, 2015

(Click below for TV segment)

2 former Cook County Jail inmates become tutors at Literacy Chicago

A reading class at Cook County Jail is turning women serving time for felonies into tutors




LakeSha Sims, who took part in literacy classes while serving time in the Cook County Jail, volunteers as a tutor in a literacy class for adults at Literacy Chicago on Aug. 12, 2015. (Antonio Perez / Chicago Tribune)

It could have been a game show, or a variation on Hangman.

A word on a whiteboard, a highly vocal studio audience and at the front, with markers in hands, LakeSha Sims and Tracy Cisero running the game.
The game was adults learning how to read.

Word by word, on the board in a room at Literacy Chicago.
FREQUENTLY. PROPHESIED. And PULCHRITUDE, because the class members, who pick the words, sometimes like to give tutor Rob Shindler a hard time.

The class was filled with the kind of adults who regularly seek help from Literacy Chicago — adults who for a variety of reasons never learned to read and have swallowed embarrassment and fear to learn now.

But Sims and Cisero were a new kind of tutor.

They have just finished serving sentences for felonies at Cook County Jail.
Shindler, a longtime volunteer at Literacy Chicago and an attorney, wasn't looking for tutors when he began teaching at Division 17, the jail's therapeutic treatment program for women, 18 months ago at the invitation of a jail psychologist.

He assumed he would be teaching the women how to read.
"So I wrote the letters AEIOU on the board," he said. "And they started laughing at me."
It turned out that many of them already knew how to read — some of them well. Sims attended DeVry University, where she is proud to say she earned a bachelor's degree in engineering.
So why had they come to a class on literacy?

Sims, 36, who was serving a 120-day sentence for identity theft, had hoped to learn some tips for teaching her dyslexic daughter.

Cisero, 46, whose 120-day sentence was for violation of probation on an earlier retail theft conviction, had been bored on a Wednesday afternoon.

"I was embarrassed," Shindler said. "I thought I didn't have a purpose or place with these ladies. Then someone said, 'You know, I have an uncle and everyone in the family knows he can't read. He holds the menu, then says, I'll have what you have.'

"Then someone else chimed in, 'I have a son at home who can't read.' Then everyone chimed in. Everyone had a story about knowing someone who can't read."
And then came the suggestion that transformed the class.

"Someone said, 'Teach us to be able to teach someone else,' " he said.
Shindler and June Porter, Literacy Chicago's director of adult literacy, paired the readers up with the nonreaders and trained the readers to become tutors. And every Wednesday afternoon, the tutors sat with a fellow inmate to work on reading.

Sims and Cisero loved it.

Cisero, who hadn't picked up a book since she graduated high school, found herself learning along with her student. "Now I know how to break big words down," she said.

They were released from jail at the end of June. Both immediately began volunteering as tutors in Shindler's weekly class at Literacy Chicago, which he has dubbed, along with the jail class, Chiread.
Sims and Cisero have been regular, devoted teachers. Sims has even filled in for Shindler when he took vacation.

"They've been a joy," said Richard Dominguez, executive director of Literacy Chicago. "They're really excellent, both of them."

Cisero, a mother of three who is now enrolled in the CTA Second Chance Program, admires the literacy students for working hard and not being embarrassed to learn from someone younger. She loves working with them.

"Every Wednesday when I leave here, I feel better about myself," she said.
Sims, who just got a job at a restaurant, usually brings her three daughters to the class. She considers the literacy students "super cool."

"I get more out of helping people than they get out of me helping them," she said.
It looks like a close contest. When H.C. Warfield, a distinguished-looking man with a gray beard and a well-thumbed dictionary, hesitated to sound out the word he had suggested, Sims and Cisero were ready with encouragement.

"You gotta try," Cisero coaxed. "We're all here to help one another."
"You see 'ly' at the end," Sims said. "What's 'ly'?"

Sound by sound, they helped him to break the word down until he and several others called it out excitedly:"Frequently!"

Shindler is delighted, and somewhat humbled, to see the women he met in jail become the tutors he works with.

"I saw the DOC on their backs and I presumed ... that they had some reading issues," he said. He will not make such assumptions again, he vowed.

Several more women in the jail class are being released and plan to volunteer at Literacy Chicago, he said, including a woman who reads at a third-grade level.

"She thinks she can help someone who has a lower reading level than her," he said.
A room full of people laughing and cheering over words is a thing of beauty. But Shindler sees the work of the felons-turned-tutors as a challenge to the rest of us.

"We're trying to create this army of tutors, but everyone always says the same thing: 'I don't have time. I don't know how to do it,' " he said. "We could teach anyone how to teach someone to read in less than an hour. If someone sitting in jail can learn to become a tutor, then why can't you?"

bbrotman@tribpub.com
Copyright © 2016, Chicago Tribune

Friday, May 1, 2015

Louise Edwards PR Helps Showcase 50 Artists at 3rd Ward Jewelry in Midwest

3rd Ward Jewelry is located at 241 N. Broadway, #1C in the historic arts & fashion district,  south of downtown Milwaukee. It’s the panacea of jewelry design.  

The most incredible jewelry designers in the country converge at this 900 square foot space. Mollie Kiesewetter (bottom photo), originally from the Chicago area, is the owner of the shop that features the work of over 50 of the finest jewelry designers across the U.S.

The 3rd Ward Jewelry shop features one-of-a-kind amazing jewelry!.If you are looking specifically for couture, 3rd Ward hosts a designer that has completed work for Karl Lagerfeld and Givenchy.. Every artist has an amazing following, for good reason. In the shop, you can find a one-of-a-kind wedding ring or special gift that will be cherished for life. Every unique piece showcased at this eclectic art museum is available for sale.

“Jewelry and great customer service is our priority.  I absolutely intend to add more local jewelry artists to our repertoire and we may consider a few ceramics,” says Kiesewetter, herself an        
award-winning artist (metalsmithing). “My dream to own a gallery has been achieved, and my dream of creating the best gallery possible is underway.”

Prices range from $85 to $10,000.

Visit 3rd Ward Jewelry, Representing the Art in the heart of historic Milwaukee at 241 N. Broadway, #1C. Hours are: Tuesday through Friday, 10 am to 6 pm; Saturday, 10am to 5 pm; Sunday, Noon to  4 pm. (Available on Mondays by appointment only). 414.289.0886. www.3rdWardJewelry.com


LOUISE EDWARDS PR GENERATED SOCIAL MEDIA COVERAGE AND A MAJOR  NEWS FEATURE ON CBS -TV MILWAUKEE . PLUS, COVERAGE IN M MAGAZINE.












Wednesday, March 25, 2015

New Client: Magnolia Insights



Louise Edwards PR is honored to assist Tania Haigh, an amazing 15-year marketing veteran, in the launch of her company Magnolia Insights. 

You, too, can gleen Tania Haigh's wisdom at the Experiential Marketing Summit, May 11-13,
at the Marriott Marquis in San Francisco. 

Haigh will present “Event Marketing for Women
and Moms: Who’s Doing it Right, What You Need to Know.”

Trust us, she definitely knows!

Photo: Steven E. Gross


Check out March 12, 2015 coverage in Chicago Sun-Times Splash magazine:  

                          

                             

 

CHEERS!

  By / Cheers                                                                                                                                                                                  
                                                       
We’re lovin’ that former                                                         
McDonald’s brand marketer
Tania Haigh is helming 
her own Chicago startup,
Magnolia Insights, Inc., a                                                       
 national marketing strategy                                                        
firm that targets influential         
women and moms.
                                                     





       


Friday, February 6, 2015

Potash: Relevant FRESH from the Farm Neighborhood Market

For over 20 years, I worked in the Hancock building.  There was a unique grocery store at the top of the building--Potash Market.  When it was raining or snowing, we'd sneak up the freight elevator and get some soup, salad bar or deli sandwiches at the store that served the residents of the John Hancock tower. The market provided salvation plenty of times.

Fast forward years later...I have been part of an amazing Marketing/PR team at Emergent, joining  in an incredible experience with Potash Market.  You will never find family ownership that cares more about their brand and serving their customers. 

The fresh foods concept has been embraced by Chicago...Now imagine a small, family-owned business that is sourcing produce and other items from local farms and is catering to the needs of singles, business professionals, families right in their neighborhood.  A stroke of luck if you work or live in the Gold Coast/Lincoln Park area.

If it's too far to walk, you can just hop in your car and put on your flashers for 10-15 minutes (free!) and roll in and out with all of your necessities (at both the State Street and Clark Street locations).  We may not know about "the good 'ole days," but it's certainly like the best of both worlds with a place that is relevant to today's grocery needs and service, including knowing many of their customers by name.

We "catered" our Thanksgiving and Christmas dinners from Potash after seeing the most amazing chef creations.  I can't wait to see what Valentine's Day menus are upcoming from Potash. My husband, when he was single, lived at Sandburg Village so I have been shopping at the location on Clark. I must have spent over an hour in the store the first time I went. I found items I had never seen anywhere.  Their coffee is great too and can be enjoyed while strolling through the aisles.

The wine collection was great, as well as the collective bakery and deli chef items.  All that you need to impress at a small dinner party or dinner for two.  I could be in the kitchen all day and not produce such tasty, great tasting appetizers, entrees, sides and desserts.  (The salmon is incredible, the turkey delicious, the meringue cookies out of this world--You get the point!)

So, now you know my secret recipe--Potash!

Thursday, February 5, 2015

Carnival Fun with NBC5 Anchors to Help the Homeless

Everyone knows how many people work hard to pull off a huge Carnival fundraiser. Publicity, creating games and securing awesome stuffed toys/prizes and fab caterer George Jewell was both fun and rewarding. Bringing in celebs, player jerseys, Judith Ripka jewelry and the always popular dining certificate at Petterino's added to the festivities.

Overall, helping the homeless through Renaissance Social Services was the true prize. Thank you to my favorite carnival hawker, all my interns, friends who bought sponsorships/tickets and a HUGE round of applause for Rob Stafford and Allison Rosati.  Thank you Rob for shedding the light on ending homelessness and Allison for always cheering us on, lending advice and smiles. Thank you to all the board members, young professional members and all the RSSI staff who worked the games. Hearing "Arthur" thank RSSI for being recognized as "Client of the Year" was the tear-filled moment that reminded everyone why we were there.

Leading up to the event, our team raised an additional $2,000 at World Homeless Day mini promotions at local businesses. A big shout out to supporters Pork Chop and Chicago Bagel Authority, as well as FlyGirlDance Zumba studio, Playground Improv theatre and The Hair Loft Salon. And a huge thank you to AOII sorority at DePaul and many other students (including Loyola and Northwestern as well), plus the DePaul professors who helped our initiative. Our logo and t-shirt was designed by a DePaul graduate, proudly worn by all. Special kudos to our superstar team--Lilly, Rachael, Kelsey and Hannah. And appreciation to Splash, Chicago Sun-Times, Chicago Tribune, Ann Gerber/Skyline and Chicago Defender for featuring and covering our events.

Let's joing together to end homelessness for good in Chicago! Please support Renaissance Social Services all year round. This past summer, we were a month-long featured charity by Chicago Sport & Social Club. Join RSSI's young professionals group or get involved with the charity board. We can't say enough good things about this charity that we have worked with for two years.

(PHOTOS: Rob Stafford with Party Chair, Chicago attorney Robin David and Allison Rosati with RSSI Carnival hawker David and Louise Edwards PR).




Sunday, September 7, 2014

ENDING HOMELESSNESS IN CHICAGO

Over the past month, we've had 26 TV segments about Renaissance Social Services and their quest to end homelessness. Below are two NBC5/Rob Stafford pieces that tell an amazing story of Tommie Miller, who spent 18 years homeless in Chicago, 16 of those years he lived under a bridge. Meeting Tommie on a cold winter night and asking him to please consider taking an apartment was just a very small part of the 2 years of work it took Renaissance Social Services to convince Tommie to let them help him.  Tommie is a new man, and because of news coverage where we were able to tell his story, Tommie was later reunited with his family.  It just doesn't get any better than that.  The news media in Chicago is a powerful force, with many people who care about making a difference.  Take a look at these segments by Rob Stafford/NBC5.  Because of him and RSSI, Tommie found his family and has grandchildren to bounce on his knee.  Many thanks to all the TV and radio stations and newspaper columnists who take the time to cover homelessness in our city.  We can end homelessness in Chicago if everyone gets involved.






Here is where you come in.  Come be a part of a huge fundraising initiative approved by the City Council.  We need volunteers. We need you!  Let's celebrate World Homeless Day with a solution and results in Chicago.  RSSI's weeklong initiative is all about DOING GOOD and RESULTS.

Volunteers, email us for more information about helping out Oct. 10 and 11, 2014 at endhomelessness@rssichicago.org

See more on my DO GOOD CHICAGO blog:  PRLouiseEdwards.blogspot.com

Chicago's Very Own: Book Author, Defense Attorney and Adult Literacy Advocate and Teacher

Rob Shindler's Book "Hot Dogs & Hamburgers" is changing the future for illiterate adults and kids.  The power of one person person's passion to help others is a lesson for us all.

Visit his site at www.robshindler.com to order the book.  And make sure to watch the amazing TV segment we did on WGN's "Chicago's Very Own!"(link below) A great way to start September.

http://wgntv.com/2014/08/22/chicagos-very-own-rob-shindler

Rob's journey started when his son was diagnosed with a disability.  He and his wife were told their son would never read past the 1st grade level. We all know the power of "Never say Never," and suffice it to say their son is heading off to a noted university when he graduates from high school next year.

 Rob, as a father, felt it was his responsibility to make a difference in his son's life and he volunteered at Literacy Chicago to learn how to teach his son to read. He never stopped volunteering and he has developed the most unique, entertaining methods of teaching that spark enthusiasm and results among his adult students.  His son and daughter (they are twins) accompany him to class sometimes because reading is a very special bond for them.

Doesn't that just want to make you volunteer somewhere?  (Read the next post!)


Monday, August 4, 2014

Ending Homelessness in Chicago

There is no reason for homelessness in Chicago.  Renaissance Social Services is Ending Homelessness with Prevention, Affordable Housing and Supportive Services.

 I am so honored to be a small part of their work.  Look for something big for World Homeless Day where we can all change the tide of homelessness.

It only takes a little to give a lot.  Don't point fingers at others for not doing enough.  Look in the mirror and see someone who can make it happen.

If you'd like to be part of a big initiative by donating a few hours of your time on Friday, October 10 or Saturday, October 11, we guarantee your heart will be in a good place.

Email homelessfreechicago@rssi.org and I'll be in touch.  Be inspired.
 


Tuesday, June 3, 2014

Back 2 School

Make sure to support Illinois Currency Exchange Charitable Foundation (ICECF) with its Back 2 School initiative, providing free school supplies to children in need.  Visit your local currency exchange or donate online at www.icecf.org.  NBC5's Stefan Holt did a fabulous job again emceeing this year's kickoff event and Executive Director Matthew Kurtzman pulled off another awesome luncheon honoring exceptional educators, great corporate partners, a phenomenal high school graduate/college scholarship winner and more. Congrats on this 10th year initiative.  Louise Edwards PR team enjoyed attending!


Also, congrats to Andrea Metcalf for launching a Healthy Minds/Healthy Bodies Boot Camp to get 700 kids in shape through this new foundation program with ICECF.  And, best wishes to Daniella Guzman/NBC5 who helped with this program for the past two years and has just relocated to L.A. for her new NBC morning post.

 It takes a village to build outstanding programs. Thanks to everyone involved that continues to move ICECF forward.

 


Tuesday, May 13, 2014

Icebreaker Blast



What happens when a New Zealand brand comes to Chicago's Gold Coast?  We SHOP!  Thanks Icebreaker, we loved creating your opening party and publicizing your brand. (We even forgot how rotten winter was because we were layered up in fabulous Merino Wool apparel from Icebreaker!)

Check out just some of the publicity... CHICAGO  SOCIAL/the gorgeous Trench coat!



And FrontDesk feature!



and Splash/Chicago Sun-Times...


and Chicago Magazne....


Plus Chicago Tribune, NBC5, WCIU TV, Womensforum.com, purewow.com, tackedchicago, TCW magazine, Skyline, Sauganash Sounds and more!























Wednesday, January 8, 2014

Thank You Chicago P.D. and Icebreaker Merino

Congratulations to Jason Beghe and everyone on NBC's "Chicago P.D."  It's great having so many crews filming in Chicago and Jason and the cast have really embraced Chicago.  (Sorry about the weather!) Special thanks to Jason Beghe who is a big fan of Icebreaker Merino and attended our grand opening party at the New Zealand Merino clothing store at 44 E. Walton on the Gold Coast.  How fun to shop / chat with this amazing actor...I had a ball planning this Icebreaker VIP party! 

And some of the cast and supporting crew are surviving the cold wearing Icebreaker.  It was model/actress Allie Papp that created the heat wave.  Sophia Bush and others couldn't believe she wasn't cold on the set and liked the stylish clothes.  Layering and Merino wool from the Southern Alps is great to keep warm on those outdoor sets and so perfect for Chicago!

Jason was a great investigative shopper, he explored and learned a lot about layering and had a ball at the Icebreaker store. He looked fab in a blue hooded jacket and so many other Icebreaker items. A few folks posed photos with Jason and and were texting pictures of all their bags together with Jason.  It was hysterical... He is a true delight and seems to be loving Chicago!  All the store staff are huge fans after that great surprise visit.

I love Chicago P.D.   I love Icebreaker.  A double addiction for me this winter!!! 

Keep up the great work fighting crime, Jason Beghe.  And, thank you Jeremy Moon (and amazing Merino sheep from the Southern Alps of New Zealand who gladly donate their wool via infrequent haircuts).

Thumbs up "Chicago P.D." and Icebreaker.  Who said winter is so bad?  We're armed and ready!



 
 
 

RSSI Chicago is Ending Homelessness



Many thanks to all supported "Music to Our Ears: Ending Homelessness in Chicago."  The annual fundraising gala for RSSI Chicago.  NBC 5 meteorologist Alicia Roman and news anchors Allison Rosati and Rob Stafford did an incredible job as emcees.  Local models and personalities Allison Papp and Magdalena Martinez added beauty and fun, and the talented synchronized "Harp Twins" helped rock the party.  We loved helping to develop this event.  Stay tuned for future fun.  Together, we can end homelessness in Chicago!

Monday, November 4, 2013

Chicago Countdown to Icebreaker TouchLab Opening


Allison Papp takes a break during a fun day at a filming of the new NBC show "Chicago PD" in the Windy City. The local model was featured as a jogging stroller mom and was decked out in Icebreaker. "Everyone kept asking me why I wasn't cold, " she laughed. "I kept saying because I'm wearing Icebreaker!" Soft, not scratchy. Breathable. Merino from the Southern Alps of New Zealand.

And so the countdown begins. Just 30 days away. Icebreaker TouchLab in the Windy City. 44 E. Walton. Opening Dec. 5. www.icebreaker.com. 

Wednesday, August 14, 2013

Back 2 School 2013 Scores High

What an honor to work with the Back 2 School program created by the Illinois Currency Exchange Charitable Foundation.  This year's event was bigger than ever --and it's already the largest program in Illinois.  We held it at the Broadway Armory in Chicago.  Many thanks to returning supporters Stefan Holt of NBC 5 (2nd photo), fitness guru and TV inspiration Andrea Metcalf (bottom photo), nutrition and fitness gal Lisa Payne (4th photo), Windy City Reptiles and more!  Over 500 students in need were inspired to achieve and be creative, and they scooped up awesome school supplies.  Before the school year begins, we'll have distributed 750,000 school supplies to 25,000 kids.This includes the homeless, working with DFSS.  Plus, military families, working with Operation Homefront. Kudos to Executive Director Matthew Kurtzman and President Abby Hans and the countless volunteers who make the program work.

It was a feel great day...and the Chicago Tribune saw it worthy of page 4... and, that's why I love what I do!


 
 






Friday, June 14, 2013

ICECF "Back 2 School" Kickoff Another Success!


Summer is officially in gear when we help launch Back 2 School, the Illinois Currency Exchange Charitable Foundation's initiative to provide FREE school supplies for students in need.  Thursday's luncheon event was rewarding, with many thanks to our great emcees Daniella Guzman and Stefan Holt of NBC5 Chicago. 

New alliances were announced to help reach homeless families through DFSS and military families through Operation Homefront, providing additional school supplies to those in need.   Recognition awards were also given to Urban Prep Academies, Ounce of Prevention and Kits for Kidz.  And, the YMCA continues to be a valued partner.

 We're looking forward to the upcoming Distribution Event in August, where hundreds of kids get the first free school supply boxes.  A record year, 25,000 students in need will be given 750,000 free school supplies, empowering them with the necessary tools to learn. 

Congratulations to our client, the Illinois Currency Exchange Charitable Foundation.

If you'd like to help a child achieve at school, please drop by one of almost 400 Illinois Currency Exchanges in the area and donate $11 to fund a box full of supplies.  You will be smiling too!