Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR

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Friday, February 6, 2015

Potash: Relevant FRESH from the Farm Neighborhood Market

For over 20 years, I worked in the Hancock building.  There was a unique grocery store at the top of the building--Potash Market.  When it was raining or snowing, we'd sneak up the freight elevator and get some soup, salad bar or deli sandwiches at the store that served the residents of the John Hancock tower. The market provided salvation plenty of times.

Fast forward years later...I have been part of an amazing Marketing/PR team at Emergent, joining  in an incredible experience with Potash Market.  You will never find family ownership that cares more about their brand and serving their customers. 

The fresh foods concept has been embraced by Chicago...Now imagine a small, family-owned business that is sourcing produce and other items from local farms and is catering to the needs of singles, business professionals, families right in their neighborhood.  A stroke of luck if you work or live in the Gold Coast/Lincoln Park area.

If it's too far to walk, you can just hop in your car and put on your flashers for 10-15 minutes (free!) and roll in and out with all of your necessities (at both the State Street and Clark Street locations).  We may not know about "the good 'ole days," but it's certainly like the best of both worlds with a place that is relevant to today's grocery needs and service, including knowing many of their customers by name.

We "catered" our Thanksgiving and Christmas dinners from Potash after seeing the most amazing chef creations.  I can't wait to see what Valentine's Day menus are upcoming from Potash. My husband, when he was single, lived at Sandburg Village so I have been shopping at the location on Clark. I must have spent over an hour in the store the first time I went. I found items I had never seen anywhere.  Their coffee is great too and can be enjoyed while strolling through the aisles.

The wine collection was great, as well as the collective bakery and deli chef items.  All that you need to impress at a small dinner party or dinner for two.  I could be in the kitchen all day and not produce such tasty, great tasting appetizers, entrees, sides and desserts.  (The salmon is incredible, the turkey delicious, the meringue cookies out of this world--You get the point!)

So, now you know my secret recipe--Potash!

Thursday, February 5, 2015

Carnival Fun with NBC5 Anchors to Help the Homeless

Everyone knows how many people work hard to pull off a huge Carnival fundraiser. Publicity, creating games and securing awesome stuffed toys/prizes and fab caterer George Jewell was both fun and rewarding. Bringing in celebs, player jerseys, Judith Ripka jewelry and the always popular dining certificate at Petterino's added to the festivities.

Overall, helping the homeless through Renaissance Social Services was the true prize. Thank you to my favorite carnival hawker, all my interns, friends who bought sponsorships/tickets and a HUGE round of applause for Rob Stafford and Allison Rosati.  Thank you Rob for shedding the light on ending homelessness and Allison for always cheering us on, lending advice and smiles. Thank you to all the board members, young professional members and all the RSSI staff who worked the games. Hearing "Arthur" thank RSSI for being recognized as "Client of the Year" was the tear-filled moment that reminded everyone why we were there.

Leading up to the event, our team raised an additional $2,000 at World Homeless Day mini promotions at local businesses. A big shout out to supporters Pork Chop and Chicago Bagel Authority, as well as FlyGirlDance Zumba studio, Playground Improv theatre and The Hair Loft Salon. And a huge thank you to AOII sorority at DePaul and many other students (including Loyola and Northwestern as well), plus the DePaul professors who helped our initiative. Our logo and t-shirt was designed by a DePaul graduate, proudly worn by all. Special kudos to our superstar team--Lilly, Rachael, Kelsey and Hannah. And appreciation to Splash, Chicago Sun-Times, Chicago Tribune, Ann Gerber/Skyline and Chicago Defender for featuring and covering our events.

Let's joing together to end homelessness for good in Chicago! Please support Renaissance Social Services all year round. This past summer, we were a month-long featured charity by Chicago Sport & Social Club. Join RSSI's young professionals group or get involved with the charity board. We can't say enough good things about this charity that we have worked with for two years.

(PHOTOS: Rob Stafford with Party Chair, Chicago attorney Robin David and Allison Rosati with RSSI Carnival hawker David and Louise Edwards PR).