Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Amazon.com. Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR







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Monday, May 10, 2010

McWonderful Walk To Empower

What a great Mother's Day spent with McDonald's team at Walk to Empower at the annual Mother's Day breast cancer walk with Network of Strength. McDonald's sponsors 13 walks across the U.S. and Chicago is always tops with 30,000+ participants. Our booth was fun with thousands of participants, press coverage great and Ronald McDonald thrilled and delighted all! A spectacular day!!!! Plus, great weather at last... (We kicked off the weekend with a rainstorm at NBC plaza Friday; always fun to see the NBC TV morning team, wet hair or not!)
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