Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR

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Monday, January 21, 2013

Thank You Dan Edelman...

Public Relations pioneer Dan Edelman passed away this week.  His memorial was befitting of his greatness.  Mayor Rahm Emanuel attended, Rev. Jesse Jackson spoke as well as Richard Edelman-- who not only followed in his father's footsteps but has indeed filled his shoes.

Thank you Dan for welcoming me into Edelman, fresh out of college at age 20.  I loved PR.  I loved pitching new business. I loved winning awards. I loved the PR business. I was so proud of  the four years I spent at Edelman, learning from so many talented people.

When Dan read something that I wrote for the vice president, suddenly I was promoted overnight and had to honor of working directly with the president Joe Dragonette.

I loved Dan's famous memos...he always thanked someone for a job well done and then made sure to include a piece of advice.  I've used that masterful tactic throughout my career, hopefully inspiring others.  I also always insist that every intern, every employee has paper and pen in hand when going into a meeting or interview. 

I'm still right where I belong--Passionate about PR.

Rest in Peace Dan.

We can never thank you enough for all you have done for the industry we love.

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