Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Amazon.com. Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR







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Friday, February 3, 2012

Tune in Saturday...!



Reality Weight Loss TV

Tune in this weekend for Put Your Money Where Your Mouth Is, the premiere of a new reality weight loss show airing on NBC Nonstop.

Fitness guru Andrea Metcalf is the host, with 8 contestants with compelling stories and 8 incredible trainers ready to make their weight loss goals a reality.

Contestants are PAID $10 for every pound they lose and can win $5,000 upon reaching goal weight in 12 weeks.

Airs on 5.2 on NBC CHicago Nonstop, or in cable households on Comcast 341, RCN 50 and WOW 130.

Runs every Saturday, and again on Sunday, at 1 pm starting this weekend for 12 weeks.

Thursday, September 1, 2011

Life Time Chicago Triathlon

The 2011 Life Time Chicago Triathlon topped the list. Congrats to female pro triathlete Sarah Haskins on her three-peat (3 consecutive wins at the Chicago Triathlon 2009 - 2011, first-time in triathlon history!) and for being such a great gal. And to first-time winner Matt Chrabot, who has Chicago roots. It's always great to see Mike Adamle broadcasting from the finish line for NBC5 and always a great day when you can smile at the end of the day and know that every single media outlet covered this great event in spite of Hurricane Irene. The press in this city is amazing and we have an outstanding Mayor who came out and raced the event as a private citizen and had a lot of fun. Who could ask for a more glorious day?

Wednesday, April 13, 2011

100th Anniversary of East Lake Shore Drive!





Working with the Benjamin Marshall Society to produce the 100th Anniversary of East Lake Shore Drive celebration at The Drake definitely made me a fan of this historic architect.


Many thanks to Walter Jacobson, legendary Jimmy Damon, Christie Hefner and William Marovitz, Blair Kamin, Bill Zwecker, and all the other folks who lent me their valued support.












Thursday, November 11, 2010

Greenbuild

Greenbuild comes to McCormick Place next week and local Sloan Valve Company is the Platinum sponsor. What an unsung hero with solar panels and wind turbines on the rooftop of their Franklin Park plant and national headquarters, they definitely are green giants. The champions of water-saving, energy-saving products, just wait til you see their Corn Cob sinks, solar faucets and sooooo... much more. Plus a very green announcement for Chicago schools.

If you aren't attending that mega-tradeshow...then you can read all about it and check it out on the news.

By the way, my new office is on the 5th floor of Greenview in Lakeview, and sports a gigantic green roof!

It's cool to be green...

Bye Bye Suburban Press

You know it was coming. Nonetheless it saddens me for the Sun-Times to chop so many
suburban newspapers. Sign of the times!

Thursday, August 19, 2010

TRI IT!

It wouldn't be August without the world's largest triathlon, a designation we sought out in 2006 and landed in 2007 with the Guinness Book of World Records. This year, the weekend of August 28 and 29 brings the Life Time Fitness Chicago Triathlon! It's bigger and better than ever with 8700 athletes enjoying the best lakefront on the continent. If you're not participating, come join the 500,000 folks who love to spectate. The Fleet Feet SuperSprint Triathlon and the Chicago Kids Triathlon presented by McDonald's take place on Foster Beach on Saturday a.m., followed by the Sprint Distance and International Distance races of the Life Time Fitness Chicago Triathlon on Sunday a.m. Some of my favorites...Paralympian Melissa Stockwell and Bob Oury (he's raced in every Chi Tri--this will be his 28th). I've done about 15 of them (done the PR that is, but we definitely do the distance. Tri and make it out! www.chicagotriathlon.com