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Monday, January 11, 2010

LOUISE EDWARDS PR HISTORY

Louise Edwards Public Relations is a new agency, located in Chicago’s burgeoning West Loop area and headed by veteran publicist Louise Edwards. Accounts include: Airline Promotions, Inc., The Life Time Fitness Chicago Triathlon, Chicago Veterinary Emergency and Specialty Center, Saint Luke Renaissance Greenview Place, The Manual Number Cruncher®, The Anti-Cruelty Society, The Thread that Binds, and more.

Edwards previously held the position of Corporate President of Margie Korshak, Inc. public relations, where, for over 25 years, she was responsible for major local and national consumer products, restaurant, real estate, special events, sports/fitness and hospitality accounts, among other major national and local accounts.

Edwards' public relations expertise has garnered her several industry awards, including Chicago Skyline Award/Events & Observances: Business Services in 2004, Silver Trumpet Awards from the Publicity Club of Chicago in 1986 and 1985, designation as "one of the 20 top achievers in the '80s" by Today's Chicago Woman in 1984, honorable mention in the Hotel & Motel Association Publicity Key Awards competition in 1979, and two Golden Trumpet Awards from the Publicity Club of Chicago in 1977.

In 2008 (honorable mention), 2006, 2004 (honorable mention), 2001, 2000, 1999 and 1992, McDonald's Corporation presented Edwards with communicators "Best Bets" national/international awards for McDonald's public relations programs. In 1994, Ronald McDonald Children's Charities presented her with a "Best Bets" International award in recognition of a fund-raising event which generated over $1.5 million for the charity.

Sample case histories of highly successful public relations campaigns created and implemented by Edwards appear in the following publications: "Writing for the Media," authored by Sandra Pesmen, Crain Books 1983 and "The 23 Most Common Mistakes in P.R.," by Alex Benn, American Management Association (N.Y.) 1980.

She has also authored several travel and health/fitness articles for “Today’s Chicago Woman.”

Earlier in her career, Edwards was an account supervisor with Daniel J. Edelman, Inc. in Chicago. During her four years at Edelman, she directed local, national and international programs that served a wide range of clientele in corporate, marketing, and community public relations. Accounts included: Kohler, Dow Chemical, Wilson Sporting Goods, Illinois Center, Harbor Point condominiums, Galena Territory, SOS Kinderdorf Villages.

Edwards is a graduate of Northern Illinois University with a bachelor of science degree in journalism (majoring in public relations, minoring in advertising), and was listed in "Who's Who Among American College Students."

She resides on Chicago's North Side with her husband and two rescued dogs.

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