Help Kids to be Courageous

I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR

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Wednesday, January 8, 2014

Thank You Chicago P.D. and Icebreaker Merino

Congratulations to Jason Beghe and everyone on NBC's "Chicago P.D."  It's great having so many crews filming in Chicago and Jason and the cast have really embraced Chicago.  (Sorry about the weather!) Special thanks to Jason Beghe who is a big fan of Icebreaker Merino and attended our grand opening party at the New Zealand Merino clothing store at 44 E. Walton on the Gold Coast.  How fun to shop / chat with this amazing actor...I had a ball planning this Icebreaker VIP party! 

And some of the cast and supporting crew are surviving the cold wearing Icebreaker.  It was model/actress Allie Papp that created the heat wave.  Sophia Bush and others couldn't believe she wasn't cold on the set and liked the stylish clothes.  Layering and Merino wool from the Southern Alps is great to keep warm on those outdoor sets and so perfect for Chicago!

Jason was a great investigative shopper, he explored and learned a lot about layering and had a ball at the Icebreaker store. He looked fab in a blue hooded jacket and so many other Icebreaker items. A few folks posed photos with Jason and and were texting pictures of all their bags together with Jason.  It was hysterical... He is a true delight and seems to be loving Chicago!  All the store staff are huge fans after that great surprise visit.

I love Chicago P.D.   I love Icebreaker.  A double addiction for me this winter!!! 

Keep up the great work fighting crime, Jason Beghe.  And, thank you Jeremy Moon (and amazing Merino sheep from the Southern Alps of New Zealand who gladly donate their wool via infrequent haircuts).

Thumbs up "Chicago P.D." and Icebreaker.  Who said winter is so bad?  We're armed and ready!


1 comment:

  1. Wow. That's quite the endorsement. Thanks for spreading the word about nature's miracle fibre #MerinoWool! - The Icebreaker Team