I love children's books because illustration with words can become the most beautiful message. And if animals are some of the main characters, all the better!
If you haven't already seen it, pick up the book "Courageous Gilbert the Groundhog" at Amazon.com. Local author Regina E. McCarthy and her illustrator, Sue Dettman, created a wonderful book of characters and important messages--including
anti-bullying! It's a great way to empower kids and build self-esteem. WTTW - TV (11) did a nice piece on it when I did the launch PR awhile back.
Unfortunately, bullies can be found everywhere. It's getting close to Back to School time, so pick up the book in case you need to bring up this tough topic with a young person. The groundhog is very brave and the book is an awesome tool to get kids talking about what's going on at school or on the bus.
Blue Stone Healing Books are developed to help hear the hearts of children so they may lead healthy lives as adults.
-Louise Edwards PR
Where You Go to Become Known
Publicity │ Marketing │ Special Events │ Social Media
Tuesday, May 13, 2014
What happens when a New Zealand brand comes to Chicago's Gold Coast? We SHOP! Thanks Icebreaker, we loved creating your opening party and publicizing your brand. (We even forgot how rotten winter was because we were layered up in fabulous Merino Wool apparel from Icebreaker!)
Check out just some of the publicity... CHICAGO SOCIAL/the gorgeous Trench coat!
And FrontDesk feature!
and Splash/Chicago Sun-Times...
and Chicago Magazne....
Plus Chicago Tribune, NBC5, WCIU TV, Womensforum.com, purewow.com, tackedchicago, TCW magazine, Skyline, Sauganash Sounds and more!
Louise Palvig Edwards is an award-winning Public Relations specialist and head of Louise Edwards Public Relations in Chicago for the past 7 years. Louise headed local and national initiatives at Edelman worldwide PR for 4 years and later became Corporate President at Margie Korshak Inc. Chicago, where she led major brand accounts for over 25 years. As Corporate VP, she headed McDonald's local business for 23 years. In 2010, Louise started Louise Edwards Public Relations in Chicago, handling local business, charity fundraisers, special events, book authors, real estate, senior housing, newsletters and more!
Louise is the recipient of nearly 20 industry awards, including 5 Gold/Sliver Trumpets from Publicity Club of Chicago, a Skyline Special Events award in Chicago, a Gold Key Hotel Award, and over a dozen McDonald's Regional/National Communication Awards. Recent projects include author Rob Shindler, Benjamin Marshall Society charity gala coverage at The Drake, project work for marketing communications agency Emergent and collateral materials and publicity for Robert Judelson Photo Exhibit and "It's All About Light" party.